“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”
– Ralph Waldo Emerson
Show me an Apex Man and I’ll show you a Man who wields an UNFAIR ADVANTAGE from an UNFAIR POSITION.
Principle 1: No APEX MAN HAS EVER EXISTED WITHOUT UNAPOLOGETICALLY WIELDING AN UNFAIR ADVANTAGE FROM AN UNFAIR POSITION
Genghis Khan
Michael Jordan
Theodore Roosevelt
Alexander The Great
Hernando Cortez
Julius Caesar
Napoleon Bonaparte
Every American President in the past 70 or so years.
All of them unapologetically wield and UNFAIR ADVANTAGE from an UNFAIR POSITION.
You simply cannot exist at the top of any skill, endeavor, sport, industry, or government without the UA/UP combination.
It is impossible.
It has never happened and never will.
Principle 2: UNFAIR ADVANTAGE AND UNFAIR POSITION ARE LAWS OF NATURE
You simply cannot find an Apex Man who does not wield an UNFAIR ADVANTAGE from an UNFAIR POSITION
This applies to more than just APEX MEN.
APEX PREDATORS:
The Tyrannosaurus Rex
The Lion
The Komodo Dragon
The Tiger
The Tasmanian Devil
The Nile Crocodile
The Bald Eagle
The Killer Whale (Orca)
The Amazon River Dolphin
Pitted against one another, who knows which would come out on top.
Depends on the POSITION and territory they are in.
The point is, each of these predators is APEX
And wields an UNFAIR ADVANTAGE from their respective UNFAIR POSITIONS.
Put a Killer Whale in the Amazon, and it may not do so well against a river dolphin. The reverse is also true.
Put a Great White Shark in the middle of the desert, and it’s not gonna last very long.
Put a Tyrannosaurus Rex in the middle of the ocean, it’s toast.
The Komodo Dragon is Apex because it is the only Apex Predator in the specific territory it occupies. Top of the food chain.
Same with all of these Apex Predators.
Apex Predators are at the top of the foodchain because they each have different strengths and weaknesses. But the POSITION they are in gives them an UNFAIR ADVANTAGE to dominate.
They have ZERO competition.
They all have UNFAIR ADVANTAGES, but remove them from their UNFAIR POSITION
and they are not as powerful.
Their skills are built and specialized for their environment.
It is the combination of UA/UP that makes them APEX.
Remove the advantage or the position,
And they are no longer Apex.
This is a law of nature.
And applies to
Apex Men
Predators
Vegetation and Plantlife
Bacteria
Funghi
Businesses
Markets
Governments
Everything.
It is the combination of UNFAIR ADVANTAGE and UNFAIR POSITION that creates an APEX organism.
It is a Law of Nature.
A Universal Principle.
Everything in the Universe abides by this dynamic.
Principle 3: EVERYONE ON THE PLANET HAS AN UNFAIR ADVANTAGE AND AN UNFAIR POSITION
Born as the offspring of a billionaire?
Connections
Money
Access
Vast Experiences and Travel
These are their UA/UP.
The Man who is born to nothing?
Tenacity
Street Smarts
Survival Instinct
Persistence
Willingness to do anything
Fighting Dirty.
Everybody has an UNFAIR ADVANTAGE
That they wield from an UNFAIR POSITION.
What is your UNFAIR ADVANTAGE?
Given the UNFAIR POSITION you occupy?
Principle 4:APEX MEN ONLY TAKE HIGH ROI ACTION
Most of what you do is bullshit and a waste of time.
Focus on what is most important.
The majority of your results come from a very small sample of the actions you take.
HIGH ROI
LESS IS MORE
MORE WITH LESS
Focus on what is most important.
Be selective.
If you exert 100 units of effort
You get 100 units of output.
The Apex Man however,
Focuses only on HIGH ROI actions.
As a result,
He puts in 20 units of effort,
and gets 100 units of output.
The Apex Man gets 100% of your output with 20% of the effort.
With 100% effort, he gets 500% of your output.
This is how UNFAIR ADVANTAGE is created.
Focusing on HIGH ROI actions.
Extremely low effort
Extremely high reward.
The Apex Man can double your results with 40% of your effort.
This creates an appearance of effortlessness.
This opens many doors.
Connections
Money
Women
Access
People love a man who makes a difficult task look easy.
Make it your mission to create an environment where you are surrounded by HIGH ROI action levers.
Find those pressure points
And beat the shit out of them..
APEX.
Principle 5: ALWAYS PLAY FOR POSITION
What POSITION do you want to be in?
Do you know where you want to be in 1 year?
5 years?
10?
30?
How far down the road are you planning?
Some people call this “goal setting”,
But I find the term POSITIONING more powerful, and more profound.
It assumes you are putting yourself in a POSITION where you can leverage your UNFAIR ADVANTAGE to continue moving forward.
How can you use your UNFAIR ADVANTAGE to put your self in an UNFAIR POSITION to succeed?
How can you put yourself in an UNFAIR POSITION to conquer the next territory?
Principle 6: THE APEX MAN IS ALWAYS LEVERAGING HIS UA/UP TO ACHIEVE AN EVEN MORE POWERFUL AND EFFECTIVE UA/UP
The Apex Man’s work is never finished.
There is always another level.
Another world to conquer.
Never satisfied.
His thirst for Conquest and Victory is never ending.
He does this by continually leveraging his UNFAIR ADVANTAGE and UNFAIR POSITION to improve his lot in life.
Principle 7: YOU MAY NEED TO ABANDON YOUR CURRENT UA/UP IN ORDER TO ACHIEVE A BETTER UA/UP COMBINATION
In order to achieve an even more UNFAIR POSITION from which to wield your UNFAIR ADVANTAGE, you will inevitably encounter a situation where you must abandon your current POSITION in favor of a better one.
Apex Men are risk takers who embrace change.
That being said,
Do not abandon your current UNFAIR POSITION
until you have a new UNFAIR POSITION within your reach.
The exception is if your current UNFAIR POSITION is becoming corrosive or damaging to your goals.
Although you may need to abandon your current UP, there is no reason you can’t have that POSITION to continue working for you.
This is where having a tribe, team, wolf pack, fraternity, etc. comes in handy.
Leave a man in your old POSITION, and you still occupy it.
You are simply taking up a Higher ROI POSITION to maximize the potency of your actions.
If you want to win, you’re gonna need an army.
Principle 8:THE APEX MAN PLAYS HIS OWN GAME, BY HIS OWN RULES, IN AN ARENA OF HIS CHOOSING.
The Apex Man is selective and chooses his battles wisely.
Using the Laws of Nature – UNFAIR ADVANTAGE and UNFAIR POSITION
The Apex Man simply cannot be beaten
At his own game
Playing by his rules
In an Arena of his choosing.
The Killer Whale will always win in freezing cold salt water.
The Lion will always win on the open African plain.
Choose your arena and win.
Principle 9: PEOPLE ARE YOUR GREATEST RESOURCE
The Truest and Purest Examples of Apex Men carry their UNFAIR ADVANTAGE wherever they go
and are thus forever in an UNFAIR POSITION to succeed.
The #1 way to do this is by leveraging your people skills, social skills, and ability to understand people and form Win/Win alliances.
Erik Prince
Donald Trump
Porfirio Rubirosa
Heads of State
International Playboys
They all carry their UNFAIR ADVANTAGE with them wherever they go.
Because their ability to understand and create effective Win/Win relationships with PEOPLE puts them in an UNFAIR POSITION to succeed.